Over the past year, we have all had to adapt to a new way of life. As we gradually emerge from lockdown restrictions, it’s time to start thinking about continuity and longevity of your organisation and its events.
Despite the Coronavirus crisis wreaking havoc on the live events industry, there is general optimism within the industry that live events will be able to return sooner rather than later, albeit with adjustments.
Event planners like Genero are working hard to find new ways of adapting events, to make sure that they are both captivating and safe for attendees. Technology has been a real saving grace for the industry as many events have moved online, and we are now tentatively starting to think about in-person events again.
Things to think about when planning live events
The live events landscape has changed - maybe forever. In a post-Covid world, there are now important things to consider when organising a live event which could affect your plan in a number of ways. The two crucial factors to consider at all times is the safety and wellbeing of attendees, as well as being able to enjoy the experience.
Social distancing
The risk of Coronavirus is still very real, and so the large, tightly packed events we are used to aren’t possible at the moment. This means the amount of in-person attendees will be much lower, but there will need to be enough space for everyone to spread out. Plans will need to be put in place for adapted seating arrangements and one way systems.
Agenda setting
Hybrid events are becoming increasingly popular and allow you to have more attendees than just the ones in person, allowing for a wider audience reach. When planning one of these events, it’s integral to think about setting the agenda to make sure everyone is engaged, getting the most out of the event and has opportunities to communicate with each other.
Budget
You may have to budget for a venue that holds 400 people but you can only invite 200 in person, for example. Attendees will still expect the same amount of production values, so this means that in effect, you’re spending the same amount of money for a much smaller event. This can be tackled by having virtual attendees but costs for streaming software and hardware will still be needed to take into consideration.
Venue
As we mentioned above, your choice of venue will of course depend on your budget. A great option to consider is having your event outdoors, such as on a terrace, open-air theatre or rooftop.
Covid Compliance
You will need to make sure that your event is fully compliant with any updated government guidelines, including hand washing facilities, any Test and Trace requirements and keeping the venue as clean as possible.
What is a live event planner?
Live events planners will take care of every aspect of your event from start to finish. They will develop the strategy and plan and execute the event itself, and some will also work on the promotion of the event as well. In short, they will make your vision come to life and streamline the whole process.
A skilled events planner such as Genero will take the time to understand your brand and the purpose of the event. This will be everything from your agenda and attendee expectations, as well as managing production values and the event atmosphere.
In short, whatever you want to achieve from your event, a great events planner will make sure you get there.
Do you need a live event planner?
Many people think they don’t need to hire an event planner - that it is an unnecessary cost. However, hiring an event planner for a one off event or series of events can seriously take the stress off, as well as a whole host of other benefits.
#1. Cost-effective
Contrary to popular belief, having an event planner can save you big money. Established event planners will have a network of suppliers who they work with regularly, meaning they can often negotiate cheaper rates.
#2. Time saving
An event planned by an inexperienced person is going to take a lot more time and energy than it would for an event planner, a great event planner will work to the time frame you give them.
#3. Flexibility
Hiring an event planner gives you the option to be as involved as you want to. Some people prefer to let the planner get on with it, and others prefer to be involved in a hands-on capacity. Either way, you have the choice to be flexible with how much energy you put into the event.
Using Genero as your live events planner
Genero is one of the leading online and virtual event planning companies in the UK. We’ve helped facilitate events for brands all across the UK, including virtual events for companies such as Guiness and Bafta Cymru.
Here are just a few of the reasons why Genero could be the perfect partner for your next live event project.
#1. Small, dedicated events team
At Genero, we recognise the importance of having a dedicated team. When you work with us, our experienced event team will help you plan an event that engages all attendees, in-person or virtual. We’ll also look after all the production elements including live streaming and any other tech you might need. As a small team, you’ll always be speaking to the same people and won’t be passed from pillar to post.
#2. Over 20 years of experience with events
Our events team has over a decade of experience in all shapes and sizes of events. We’re always prepared to adapt to unexpected changes and tackle any hurdles that arise through the process.
#3. Reliable and trustworthy partner
We want to make this process as stress-free as possible for you. We will provide you with reassurance and confidence throughout all stages of the event, and will work alongside you to ensure that the final delivery meets the standards you’ve set.
We’re also open and honest with our communication, so you can trust that the work we’re doing is always in your best interest.
Contact us to discuss your next live event
No matter the size or complexity of the event, the team at Genero will provide impeccable attention to detail and provide you with the perfect live event, in line with Government guidelines and with the safety of attendees at the forefront of every decision we make.
Contact the team at Genero today to discuss your ideas, and let us take care of the rest.