Nic has a wealth of commercial experience working for brands including Cardiff City Football Club for over 15 years and PTI Digital Group which saw him work with clients from the NFL, International Rugby, Premiership Rugby and from the world of Cricket to name a few.

Nic’s arrival as Commercial Director is set to bring a transformative change to Genero, with a focus on the overall commercial and marketing strategy as well as business development in all event production remits; from sports to conferences, awards, virtual events and many more, and as always, maintaining strong client relationships.

“I’m incredibly happy to be joining Genero Group. For many years I have admired the company and what it has achieved. Going forwards, it’s exciting to hear the company’s vision and ambition for growth in the event production space.”

“The team’s commitment to delivering an exceptional event experience truly makes the company stand out from the crowd. Playing an integral role in the company’s future, drew me to the role and I’m excited to be embarking on this next chapter.” - Nic

“We are thrilled to welcome Nic to the team as Commercial Director. With an outstanding track record of implementing strategic vision and dynamic leadership, he will undoubtedly play a pivotal role in driving Genero's growth and ensuring our continued success in the ever-evolving event services landscape." - Pete Leckie, Genero Managing Director

Genero Group is a Welsh based event production company that specialises in concept planning through to event delivery and technical support. With events held throughout the UK and internationally, the company’s reputation is very well regarded.